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    Malaysian Celebrities Boost Perfume Launch with Playful Social Media Video

    Kuala Lumpur, Malaysia – May 29, 2025 – Popular Malaysian celebrities Bella Astillah and Syed Saddiq teamed up to promote the grand launch of the new fragrance, Bass x Dolcea. The launch was promoted via a short video on social media. The video shows the pair in a lighthearted conversation, with Syed playfully stating, "Kalau kamu itu mine" (If you are mine). This playful interaction generated a lot of engagement on social media. The video's success highlights the effective use of celebrity endorsements in product launches. The collaboration between Bass and Dolcea marks a significant step in the Malaysian perfume market. The campaign's success suggests a positive outlook for future collaborations of this kind.

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    2 months ago
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    Malaysia
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