Nigerian Freelancers Find Success with 'Foot in the Door' Client Acquisition Strategy

Freelancers in Nigeria are facing challenges in finding clients, but a new strategy is gaining traction. The approach, described as "getting a foot in the door," involves offering potential clients a significantly discounted or free service of higher value than initially agreed upon. This aims to build trust and secure future contracts. "Some people complain that they aren't getting clients, but when you're reaching out and charging them thousands of dollars, there's something called 'a foot in the door,'" explains Paschal Mbaka, a freelance business consultant. Mbaka's advice has resonated with many freelancers, leading to increased success in securing clients. By exceeding expectations, freelancers can transform initial skepticism into long-term partnerships, demonstrating the effectiveness of this approach.