Two Sides of Content Marketing: Attract Paying Clients, Not Just Freebie Hunters

Attracting Clients vs. Freebie Hunters: A Content Marketing Strategy In today's digital landscape, businesses face the challenge of attracting paying clients while managing the influx of those seeking free resources. A recent video by Eb Fajardo, a corporate video agency owner, illustrates this challenge effectively. Fajardo uses a split-screen approach to showcase two distinct content strategies. On one side, he presents quick tips and tricks, targeting those seeking free information. The other side highlights the benefits of hiring his agency, focusing on the value proposition and results. "Attracting hunters isn't bad," says Fajardo, "but it's easier to give when you're overflowing with blessings." However, he emphasizes that for attracting paying clients, content should focus on "conditioning their minds to get you." Fajardo's approach provides a practical example of how to tailor content to different audience segments.