Greek Dancer's Controversial Take on Influencer Marketing Sparks Debate

Greek Influencer Marketing: A Dancer's Perspective June 15, 2025 - A video posted by a popular Greek dancer and choreographer, Tasos Xiarcho (@tasosxiarcho), is generating buzz for its frank opinions on influencer marketing in Greece. Xiarcho, known for his creative work and online presence, offers a unique perspective on selecting influencers for advertising campaigns. In his video, Xiarcho discusses several prominent Greek influencers, expressing his preferences and concerns. He states, "If I were a company, I would choose only one influencer for a campaign, not five." This statement highlights his belief in targeted marketing strategies. He also critiques the current landscape of influencer collaborations, noting that some partnerships lack authenticity. "It's all about finding the right fit," Xiarcho emphasizes. His video concludes with a call for more thoughtful and strategic approaches to influencer marketing. Xiarcho's video has already garnered significant attention, highlighting the ongoing debate about the effectiveness and ethical considerations of influencer marketing in Greece.