From Instagram to TikTok: One Creator's Journey and Platform Comparison

NYC Content Creator Weighs In: Instagram vs. TikTok New York City-based content creator, Rachel Cuello (@rachelcuello), recently shared her insights on the differences between Instagram and TikTok, offering a unique perspective on the social media landscape. Cuello, who initially resisted joining TikTok, describes her experience as a shift from a more judgmental environment to a more welcoming one. "Instagram is like everybody has people that they've known forever," she explains, "It's like people from your high school, your college, people that you've worked with, your family." This established network, she suggests, can make it harder to gain traction and build an audience. In contrast, she finds TikTok to be "such a more free place to be and to create." The video, uploaded on May 31st, 2025, has already garnered significant attention, highlighting the ongoing debate about the distinct cultures of these two popular platforms. Cuello's experience offers valuable insight into the challenges and rewards of navigating the diverse world of social media.