ELF's New Halo Glow Skin Tint: A Social Media Success Story

ELF Cosmetics Responds to Consumer Demand with New Halo Glow Skin Tint Social media influencer Rachel Carlisle (@rachelmadisoncarlisle) recently gave a glowing review of e.l.f. Cosmetics' new Halo Glow Skin Tint, a product she says directly resulted from consumer requests. In her video, Carlisle enthusiastically demonstrates the product's application and highlights its key features, including its non-sticky dewy finish and water resistance. "We told ELF we wanted a skin tint, and they literally said, 'All right, signed, sealed, delivered'," she says in the video. Carlisle's positive review, coupled with the story of consumer influence, makes this product launch a compelling story for beauty news outlets. The skin tint's affordability (under $20) also makes it a topic of interest to a wide audience. This launch showcases the power of social media in shaping product development and highlights a potentially popular new beauty product.