LEGO and Bluey Team Up for New Playsets, Movie in the Works

Brisbane, Australia – June 4, 2025 – In a collaboration that's sure to delight children worldwide, LEGO has partnered with the globally popular Australian children's show Bluey to create a new line of LEGO Bluey playsets. The announcement was made on Sunrise, Australia's #1 breakfast show, and showcased five playsets, including one inspired by the popular "Ice Cream" episode. The sets feature iconic locations from the show, many recognizable to fans in Brisbane. "Bluey is a match made in heaven for us because she's all about play," commented a LEGO representative in the Sunrise segment. The video also revealed that a Bluey movie is in the works, set to release in 2027. This collaboration extends Bluey's influence globally, promoting Brisbane and Australia on a worldwide stage. The success of this partnership underscores the enduring appeal of Bluey and its potential for continued growth in the global entertainment market. The LEGO Bluey sets are expected to be a hit with children and collectors alike.