Home Workouts and Sponsored Diets: A TikTok Case Study

Ontario Mom's TikTok Weight Maintenance Routine Goes Viral Canadian fitness enthusiast Tina (@tinabogey) has garnered significant attention for her recent TikTok video detailing her daily diet during a weight maintenance phase. The video, which has amassed thousands of views, offers a glimpse into her healthy eating habits, including home-cooked meals and strategically chosen snacks. However, it also highlights the increasing prevalence of sponsored content within fitness and wellness communities online. "I’m slowly bringing my calories up, I didn’t want to go Maintenance right away!" Tina explains in her video, illustrating a common challenge for those transitioning from weight loss to maintenance. She demonstrates a variety of meals, including an omelette with cheese and spinach, avocado toast, and a dinner of meatballs and mac and cheese. Tina also incorporates supplements and snacks, which she promotes with discount codes, raising questions about the balance between personal health advice and brand endorsements on social media. The video's popularity underscores the growing interest in accessible health and fitness content online. However, it also serves as a reminder to approach such content critically, considering the potential influence of sponsorships and the importance of consulting with healthcare professionals for personalized advice.