Dealership Deception: How Bait-and-Switch Tactics Are Costing Car Buyers Thousands

Dealership Bait and Switch: How to Avoid Being Tricked Car buyers beware! Dealerships across the US are employing deceptive bait-and-switch tactics, leaving consumers with unexpected costs. One advocate, Tomislav Mikula, a personal car-buying advisor, highlights this issue, using real-world examples to show how advertised online prices often differ significantly from the final price after additional dealer-installed accessories are added. Mikula points to a 2025 Toyota Camry listed online at $33,424. However, the fine print reveals additional dealer-installed accessories, ultimately increasing the price by $5,000. He also cites a 2025 Toyota Land Cruiser with an advertised price of $69,115, but hidden fees and add-ons inflate the total cost considerably. "Dealerships are straight up lying about their online prices," Mikula states, emphasizing the need for transparency. He advises consumers to always obtain a complete, written price quote before visiting a dealership to avoid unexpected expenses. This proactive approach empowers consumers to make informed decisions and avoid falling victim to these deceptive practices. By demanding clear and upfront pricing, consumers can help curb this unethical business practice.