Mexican TV Star's Morning Routine Fuels Alpura Yogurt Campaign

Popular Mexican TV Host Partners with Alpura in New Yogurt Campaign Mexico City – Venga La Alegría host, known for her vibrant personality and large social media following, recently partnered with Alpura to promote their new line of drinkable yogurts. The campaign features a short video showcasing the host's daily routine, highlighting the convenience and taste of the yogurt. "I love starting my day with Alpura," the host says in the video, "It's the perfect way to fuel my passions." The video emphasizes the yogurt's natural ingredients, including 100% cow's milk and real fruit, as well as its 5.5 grams of protein per bottle. Alpura's marketing strategy clearly targets busy professionals who value both taste and nutrition. The use of a well-known personality like Venga La Alegría aims to increase brand awareness and appeal to a broader audience. The campaign's success will be measured by increased sales and social media engagement. The partnership represents a smart move by Alpura, leveraging the host's influence to reach a wider audience and promote a healthy and convenient product.