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    Bertín Osborne's Breakfast Wine Comment: A Cultural Provocation or Media Performance?

    In a recent online video, content creator 'yonkibooks' critically examined a controversial statement made by Spanish television personality Bertín Osborne during his appearance on the popular show 'El Hormiguero.' Osborne reportedly claimed to drink wine for breakfast, a remark that drew laughter from the studio audience and host Pablo Motos. 'Yonkibooks' posed the question: 'Is Bertín Osborne an intellectual or a clown?' referencing philosopher Ortega y Gasset's idea that an intellectual should be capable of true provocation. The creator argued that Osborne's comment, despite its seemingly transgressive nature, failed to be genuinely provocative because it was met with widespread amusement rather than discomfort. 'When you truly provoke, no one laughs,' the creator stated, suggesting that genuine provocation forces a re-evaluation of deeply held beliefs. Instead, 'yonkibooks' interpreted Osborne's statement as a performance of a specific 'Spanish cultural framework,' embodying 'Mediterranean spirit' and 'macho masculinity.' According to this analysis, the audience perceives Osborne as 'free, traditional, and indifferent to what others think,' rather than as someone promoting alcohol consumption. The creator concluded that the collective laughter served as a 'social reinforcement,' allowing Osborne to project the image of an 'alpha male' who defies conventions, even if the act itself is a 'cultural transgression' disguised as a rather poor joke by the media outlet A3 Media.

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    Diario ABC
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