Hailey Bieber's Rhode Sold for $1 Billion: A Beauty Empire Expands

Hailey Bieber's Rhode Skincare Brand Acquired by e.l.f. Beauty for $1 Billion Oakland, CA – In a stunning turn of events that sent ripples through the beauty industry, Hailey Bieber's burgeoning skincare brand, Rhode, has been acquired by e.l.f. Beauty for a remarkable $1 billion. The deal, announced on Wednesday, May 28th, 2025, marks a significant achievement for Bieber and positions Rhode for substantial global expansion. Bieber, a prominent model and actress, launched Rhode in 2022. The brand quickly gained traction, establishing itself as a player in the high-end skincare market. The acquisition by e.l.f. Beauty, a well-established budget-friendly cosmetics company, signals a strategic move to expand e.l.f.'s product portfolio into the premium segment. "I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally," Bieber shared in an official statement on Instagram. The acquisition ensures Rhode's continued success and expansion into new markets. Bieber will remain actively involved as the chief creative officer and head of innovation, guaranteeing the brand's unique identity and commitment to quality. This strategic partnership combines Rhode's luxurious skincare and hybrid makeup with e.l.f.'s extensive distribution network and affordable pricing strategy. This move promises to make Rhode's products accessible to a broader consumer base while maintaining its premium positioning. The acquisition is a testament to the success of Bieber's brand and the growing demand for high-quality, accessible beauty products.