Hailey Bieber Sells Rhode Skincare Brand for $1 Billion

Hailey Bieber's Rhode skincare brand was acquired by e.l.f. Beauty in a deal worth $1 billion. Bieber will continue to be involved as Founder, Chief Creative Officer, and Head of Innovation. The deal marks a significant milestone for both companies and highlights the growing influence of celebrity-backed beauty brands. "We can't wait to bring Rhode to more faces, places, and spaces," Bieber said in a statement. The acquisition is expected to expand Rhode's reach and distribution, making its products more accessible to consumers worldwide. This strategic move positions e.l.f. Beauty to compete more effectively in the premium skincare market.