Hailey Bieber Sells Rhode Skin for $1 Billion: A New Chapter for the Celebrity Skincare Brand

Hailey Bieber's Rhode Skin sold for $1 billion to e.l.f. Cosmetics. The deal marks a significant milestone for the celebrity-founded skincare brand, which has achieved viral success since its launch. Bieber's innovative products, such as the viral lip gloss and glazing milk, have garnered significant attention on social media. The sale will allow Rhode Skin to expand its global reach and introduce new products to the market. Bieber stated, "I'm incredibly excited about the future of Rhode Skin under e.l.f. Cosmetics." She will remain involved as founder and strategic advisor, ensuring the brand continues to thrive. The acquisition is a win-win for both companies, positioning e.l.f. for growth in the premium skincare market and securing Rhode Skin's future success.