Hailey Bieber Sells Rhode Skincare for $1 Billion: A Beauty Empire Expands

Hailey Bieber's Rhode Skincare Sold for $1 Billion to e.l.f. Beauty In a significant development in the beauty industry, Hailey Bieber has sold her successful skincare brand, Rhode, to e.l.f. Beauty for a staggering $1 billion. The acquisition marks a major milestone for both companies, with e.l.f. expanding its portfolio and Rhode gaining access to wider distribution and resources. Bieber will continue to play a crucial role in the brand's future, taking on the position of Chief Creative Officer and Head of Innovation. In a statement, Bieber expressed her excitement about bringing Rhode to "more faces, places, and spaces." She will oversee creative direction, product development, and marketing strategies. Rhode's rapid growth is evident, with reports indicating it was the number one skincare brand in earned media value (EMV) in 2024, demonstrating a year-over-year growth of 367%. This acquisition underscores Rhode's remarkable success and positions it for even greater expansion under e.l.f. Beauty's umbrella.