Bottega Veneta's New Campaign: A Celebration of Craftsmanship and a Bold New Direction

Bottega Veneta Unveils New Campaign: A Shift in Creative Direction London, May 28, 2025 – Bottega Veneta has launched its latest campaign, "Craft is our language," marking a significant shift in the brand's creative direction. The campaign, helmed by newly appointed creative director Louise Trotter, celebrates the Italian luxury house's 50th anniversary. The video analysis shows a clear departure from previous campaigns, which featured high-profile celebrities such as A$AP Rocky and Jacob Elordi under the direction of Matthieu Blazy. Trotter's campaign focuses on the brand's heritage, emphasizing the handcrafted nature of its iconic Intrecciato leather. "Louise Trotter is cooking with this one," says fashion influencer CULTED in a recent TikTok video analyzing the campaign. The campaign's imagery showcases the meticulous craftsmanship involved in creating Bottega Veneta's leather goods, a stark contrast to the more modern and minimalist approach of previous campaigns. The inclusion of Edward Enninful, who introduced ready-to-wear to Bottega Veneta in the 1990s, further underscores the brand's return to its roots. This strategic move signals a renewed focus on the brand's heritage and craftsmanship. The campaign's success remains to be seen, but early reactions are positive, indicating a potential for renewed interest in Bottega Veneta's classic designs.