Bottega Veneta's New Campaign: A Celebration of Craft and Collaboration

Bottega Veneta's "Craft is Our Language" Campaign Celebrates 50 Years of Intrecciato Bottega Veneta, the Italian luxury brand, recently launched its new campaign, "Craft is Our Language." This campaign marks the 50th anniversary of the brand's iconic Intrecciato leather weave, a distinctive feature known for its intricate craftsmanship. The campaign features a diverse cast of artists and creatives, including Oscar-winning actress Julianne Moore and musician Tyler, the Creator. This diverse representation reflects Bottega Veneta's commitment to inclusivity and collaboration. The campaign's visuals highlight the beauty of hand gestures, emphasizing the human element behind the brand's craftsmanship. "I was always attracted to that craft aspect," says Jarrod Jenkins, a social media influencer who reviewed the campaign in a recent TikTok video. "The fact that there are at least five Black artisans as part of this campaign is amazing." Jenkins's enthusiasm reflects the positive reception the campaign has received online. The campaign's focus on handcraft in an era of mass-produced goods is a powerful statement. It underscores the enduring value of traditional skills and the importance of human connection in the creation of luxury items. The campaign's success suggests a growing appreciation for authenticity and the artistry behind luxury brands.