Bottega Veneta's 50th Anniversary Campaign: A Celebration of Craft

Bottega Veneta's "Craft is Our Language" Campaign: A Look at the Models and Meaning Bottega Veneta recently launched its new campaign, "Craft is Our Language," celebrating 50 years of the brand. The campaign features a mix of established and up-and-coming stars, including actor Julianne Moore and musician Tyler, the Creator. A notable inclusion is Edward Buchanan, the first ever ready-to-wear designer at Bottega Veneta, marking a full-circle moment for both the brand and the designer. The campaign emphasizes the brand's commitment to craftsmanship, showcasing the iconic Intrecciato weave. The campaign's imagery is striking, using black and white photography to highlight the textures and details of the clothing and accessories. "It's great for Bottega to go back to this idea of craftsmanship," says one fashion commentator. The campaign's focus on hands and the act of creation speaks to the brand's heritage and its future. The campaign successfully blends classic elegance with modern appeal, making it a significant event in the fashion world.