Bottega Veneta's New Campaign: Tyler, the Creator, and the Power of Hand Gestures

Bottega Veneta's "Craft is Our Language" Campaign: A Cultural Conversation London, May 29, 2025 – Bottega Veneta's latest campaign, "Craft is Our Language," has sparked significant conversation in the fashion world. Featuring musical artist Tyler, the Creator, the campaign uses black and white photography and universal hand gestures to highlight the brand's iconic Intrecciato leather weave. The campaign, shot by photographer Jack Davison and choreographed by Leonie Kalle, celebrates 50 years of the Intrecciato. Fashion influencer CULTED provides insightful commentary on the campaign's creative approach, noting the choice of Tyler, the Creator, as a 'legendary move.' The campaign's use of hand gestures is interpreted as a metaphor for connection across cultures, demonstrating Bottega Veneta's commitment to both craftsmanship and cultural relevance. This campaign is a testament to Bottega Veneta's continued success and innovative approach to luxury fashion.