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Dunkin’ under fire for ‘genetics’ ad with ‘The Summer I Turned Pretty’ star Gav…
“Why are ads so obsessed with genetics all of a sudden,” one displeased TikTokker commented.
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Dunkin' Faces Backlash Over "Genetics" Comment in New Summer Ad
Dunkin's latest summer advertisement, featuring a young male model promoting the "Golden Hour Refresher," has ignited a significant online controversy. The ad, uploaded on July 29, 2025, shows the model stating, "This tan? Genetics," while relaxing by a pool. The comment has drawn sharp criticism from numerous social media users, with many interpreting the remark as insensitive or even alluding to eugenics, leading to calls for boycotts against the popular coffee and donut chain. Comments on the video reflect a divided audience, with some users expressing outrage and vowing to switch to competitors like Starbucks, while others have pledged continued support for Dunkin'. One user commented, "Really? You want to join the Eugenics train? Not only is Eugenics discredited but it's also insanely unscientific and racially biased. Dunking Donuts you're about to find out how Target feels all because you wanted to flaunt racism." Conversely, another user stated, "I’ll be drinking Dunkin every day for the rest of my life and shopping American Eagle from now on." Dunkin' has not yet issued a public statement addressing the controversy surrounding the advertisement. The video has garnered over 1.9 million views, 135,100 likes, and 10,800 comments, highlighting the widespread attention and debate it has sparked.
The Daily Dot
Another day, another ad talking about genetics. This time it's Gavin Casalegno …
The second brand in a week has dropped an ad with a "genetics" reference.
