TikTok User Alleges Eugenics Messaging in American Eagle Ads Featuring Sydney Sweeney

A recent TikTok video uploaded by user @killiokrew has garnered significant attention, with the creator expressing strong discomfort regarding what they interpret as eugenics messaging in advertisements featuring actress Sydney Sweeney for American Eagle. The video, which has accumulated over 2.6 million views, features the creator reacting to an implied ad, with an on-screen text overlay stating, "POV Sydney Sweeney is advertising eugenics to you (she thinks it's hot)." The video includes a voiceover discussing how genes are passed down from parents to offspring, determining traits like hair color, personality, and eye color. It then abruptly transitions to an animated character, "Megamind," with the voiceover concluding, "My genes are blue." In the video's description, the creator explicitly states, "these ads made me vehemently uncomfortable. I can’t imagine how twisted that must feel to see as a poc. American eagle count your days." The comments section for the video has been disabled by the creator, who cited "some of the worst yt supremacist comments" they had ever seen. The specific American Eagle advertisement being referenced was not shown in the video, and the claims made by the TikTok user remain unverified.

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American Eagle sparks backlash for touting Sydney Sweeney's 'great jeans'

https://www.nbcnews.com/news/us-news/american-eagle-sparks-backlash-touting-sydney-sweeneys-great-jeans-rcna221478