TikTok Video Sparks Debate: Sydney Sweeney Ad Labeled 'Eugenics Final Boss'

A recent TikTok video has ignited discussion by juxtaposing an American Eagle billboard featuring actress Sydney Sweeney with the provocative text overlay "eugenics final boss." The billboard, which states "SYDNEY SWEENEY HAS GREAT GENES," has drawn attention for its phrasing. The TikTok user, @informationagegirl, appears in the foreground, reacting to the advertisement, suggesting a critical take on the message conveyed. The video, set to dramatic orchestral music, has quickly garnered significant views and engagement, prompting viewers to consider the implications of advertising language and its potential connection to societal perceptions of genetic superiority and beauty ideals. This instance highlights how social media users are actively engaging with and reinterpreting mainstream advertising.

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American Eagle ‘great jeans’ ad campaign bashed over racial undertones

Many social media users have accused the campaign of celebrating whiteness and eugenics.