Will Australians Finally Get Rhode After Bieber's Elf Deal?

**Rhode's Future in Australia Uncertain After Bieber Sale** Sydney, Australia – The recent sale of Hailey Bieber's Rhode skin-care brand to Elf Cosmetics has sparked speculation about the future availability of the products in Australia and New Zealand. Currently, many Australian consumers rely on importing Rhode products, as seen in a recent TikTok video by one Australian user. "I got mine shipped over from the UK," the TikToker states, highlighting the current difficulties in accessing Rhode products. The sale to Elf, a larger company with wider distribution, raises hopes for easier access. However, there's no official confirmation yet regarding expansion into the Australian and New Zealand markets. The situation exemplifies the challenges faced by consumers in accessing international beauty products. The sale could represent a positive development for Australian fans of Rhode, but the uncertainty remains until Elf makes an official announcement. The impact of this sale on the Australian market is yet to be seen, but the excitement among consumers is palpable. The potential for increased accessibility of this popular brand could significantly impact the Australian beauty landscape.