Hailey Bieber's Rhode Sold for $1 Billion: A Beauty Empire's Next Chapter

Rhode Skincare Acquired by Elf Cosmetics for $1 Billion: Hailey Bieber's Brand Reaches New Heights NEW YORK, NY – May 29, 2025 – In a major development in the beauty industry, Elf Cosmetics announced today the acquisition of Rhode, the popular skincare brand founded by Hailey Bieber. The deal, valued at $1 billion, marks a significant milestone for both companies. "This acquisition is a game-changer," says a source close to the deal. "It brings together Elf's broad reach with Rhode's luxury appeal." The acquisition includes $800 million in upfront cash and stock, with an additional $200 million tied to future sales performance. Bieber will continue as chief creative officer, ensuring the brand's unique identity is preserved. The deal also includes a plan to make Rhode products available in Sephora stores, significantly expanding its retail presence. This move is expected to significantly increase Rhode's market share and brand visibility. The acquisition highlights the growing trend of larger companies acquiring smaller, successful brands in the beauty sector. The deal is a testament to the success of Bieber's brand, built in just three years. This acquisition is poised to elevate Rhode to even greater heights in the competitive beauty market.