Hailey Bieber's Rhode Sold for $1 Billion: A Beauty Empire's Next Chapter

Hailey Bieber's Rhode Skin Acquired by e.l.f. for $1 Billion In a surprising move that sent ripples through the beauty industry, e.l.f. Beauty announced the acquisition of Hailey Bieber's skincare brand, Rhode, for a staggering $1 billion. The deal, finalized on May 28th, 2025, marks a significant milestone for both companies. Rhode, launched just two years ago, quickly gained popularity and became a prominent player in the skincare market. In 2024, it achieved the top spot for skincare brands in Earned Media Value, showcasing impressive growth. This success made it an attractive target for e.l.f. Beauty, a major player in the beauty retail sector. Bieber, who will remain as founder and chief creative officer, expressed her excitement about the partnership. "I'm incredibly excited and proud to step into this next chapter," she stated in a press release. "e.l.f. Beauty shares my vision for Rhode, and I believe this partnership will allow us to grow even bigger and reach more people globally." The acquisition is expected to benefit both companies. e.l.f. Beauty gains a high-demand brand, while Rhode will have access to e.l.f.'s extensive distribution network and resources. The deal underscores the growing importance of celebrity-backed brands in the beauty industry and the potential for rapid growth in the skincare sector.