Hailey Bieber's Rhode Sold for $1 Billion: Smart Move or Risky Gamble?

Hailey Bieber's Rhode Skin Sells for $1 Billion: A Business Power Move or a Risky Gamble? On May 28, 2025, the beauty world was stunned by the news that Hailey Bieber had sold her successful skincare brand, Rhode, to e.l.f. Beauty for a billion dollars. This unexpected deal has sparked considerable debate among industry experts and fans alike. While the sale represents a significant financial victory for Bieber, questions remain about the long-term implications for the Rhode brand and its loyal customers. "It's a bold move," commented one financial analyst, "but it’s also a gamble. The brand's identity and quality will be under intense scrutiny now that it's under new ownership." Bieber herself has not yet publicly commented on the sale, but the deal highlights the rapid growth and success of the Rhode brand in a short period. The acquisition by e.l.f. Beauty, a well-established and affordable cosmetics company, suggests a strategy to expand Rhode's reach and accessibility to a wider market. However, concerns exist about the potential dilution of Rhode's premium image and the maintenance of its high-quality standards. The future of Rhode under e.l.f. Beauty remains uncertain, but the sale undeniably marks a significant milestone for Hailey Bieber, solidifying her position as a successful entrepreneur in the beauty industry.