Ghanaian Entrepreneur's TikTok Live Sales Success Story

Ghanaian Entrepreneur Highlights Challenges and Rewards of TikTok Live Sales Accra, Ghana – Mill Peach, CEO of Peachy Luxe Ent. bags, recently shared her experiences selling her products via live TikTok videos. In a short video that has already garnered thousands of views, Peach describes the process as "not for the weak." She highlights the demanding nature of live selling, requiring constant engagement and quick thinking. "TikTok live sales is not for the weak," Peach states in the video. "Especially those of us now coming and building the customer base and all that." The video shows her enthusiastically showcasing a variety of bags, demonstrating her salesmanship and interacting directly with potential buyers in real time. Peach's experience provides a glimpse into the increasingly popular world of live commerce on social media, particularly in Africa, where it is becoming a significant channel for entrepreneurs to reach customers. The video's success underscores the potential of this approach for small businesses, despite the challenges involved. The high viewership and engagement demonstrate the growing interest in this form of online sales.